Remember your digital friendly pet and how you struggled to keep it alive? Yup, that was the augmented reality in the 90s. Tamagotchis are officially coming to the U.S. on November 5. Bandai Namco, the company behind the resurgence re-released the Tamagotchi in Japan earlier this year.
Bandai Namco is putting out a special edition this year for the 20th anniversary of the original 1997 edition Tamagotchi. The experience has been simplified and the device itself has slimmed down considerably. The new Tamagotchi will come in six different designs, which include yellow, hot pink, white, blue, light blue, and translucent blue.
The new Tamagotchi, according to Game Spot, is fairly similar to the old one, except that it’s smaller and actually has fewer features than its predecessor. You have to feed it and clean it, which you normally forgot to and eventually died..
Bandai America Director of Brand Management Tara Badie told Game Spot that this was aimed at the millennial audience: “We’re targeting your generation, who are online and [lead] crazy busy lives. It allows you to kind of relive it, but in a more simplistic way.”
Image: Bandai Namco / Source: Mashable