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Serena Williams Designed A Purple Purse For A Great Cause

Serena Williams mom to Alexis Ohanian recently teamed up with the Allstate Foundation Purple Purse campaign as a designer and ambassador in honor of National Domestic Violence Awareness Month.

“My dedication to ending violence against women has grown even stronger since the birth of my daughter just a few weeks ago. One way I am working to make this crucial societal change is by joining forces with Allstate Foundation Purple Purse, which aims to end domestic violence against women through financial empowerment.” – Williams told PeopleStyle.

The Purple Purse Challenge will award someone who donates $10 or more from Oct. 2–31 with a purple purse valued at $400 designed by Williams. Each donation will go towards helping women pay for things like credit rebuilding loans, child care, transportation, food, counseling and more. Purple Purse Challenge nonprofits help empower domestic violence survivors to break free and stay free from abuse.

Give at Purple Purse Challenge.


Image: Tri Vo/Allstate Foundation Purple Purse