Selena Gomez is back and this time with a $30 million Puma deal. The 25-year-old is collaborating with Puma and wrote on her Instagram page. “Officially a part of the fam @puma #pumapartner”
In a press release, Gomez mentioned “Puma has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.”
Fearless talent and 👑 of Instagram joins the family. @selenagomez #DoYou pic.twitter.com/sVK7WvCcBM
— PUMA (@PUMA) September 18, 2017
Gomez is in New York filming a Woody Allen movie (more news on that soon) and The Weeknd is on tour. The Weeknd has also designed sneakers for Puma in the past and they are pretty slick.
Images/Source: Puma