Selena Gomez is back and this time with a $30 million Puma deal. The 25-year-old is collaborating with Puma and wrote on her Instagram page. “Officially a part of the fam @puma #pumapartner”
In a press release, Gomez mentioned “Puma has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.”
— PUMA (@PUMA) September 18, 2017
Gomez is in New York filming a Woody Allen movie (more news on that soon) and The Weeknd is on tour. The Weeknd has also designed sneakers for Puma in the past and they are pretty slick.