Polaroid 96 cam nooback

Polaroid Is Bringing Back The 96 Cam And It’s Ready To Own Instagram

90s kids get excited! Polaroid is bringing back the iconic Polaroid 96 Cam and you’ll never leave home without it.

The 96 Cam, the two original Polaroid 600 cameras comes in two color combos: Jazz Red and Fresh Blue. Each camera is available in limited quantities – so once they’re gone, they’re gone.

In a press release, Polaroid wanted customers to realize the magic of photos: “In today’s fast-paced, digital world a tangible object outside of a smartphone or computer screen is a valued artifact. An analog instant camera can’t connect to the internet or post to social media. But the 5,000 chemical reactions that take place every time the shutter clicks, create an original photo that is impossible to reproduce. It’s an object you can hold in your hand, put on your fridge or share with a friend.”

The 96 Cam is available at polaroidoriginals.com but available at select retailers (including Urban Outfitters.) The edition is limited to two thousand items worldwide.


Image / Source: Polaroid Originals