“I was intrigued by the notion that this whole campaign was GIF-specific because I think it speaks to how contemporary our commercial cycle is and how contemporary the product is. We’re doing hundreds of different GIFs, all of various expressions, bits and ideas.”
The campaign includes 1,000 new GIFs and they will all be available on giphy.com starting February 25. “Thankfully, they don’t all involve me just holding a can and smiling,” NPH added.
Bubly, comes in eight flavors — lime, grapefruit, strawberry, lemon, orange, apple, mango, and cherry — contains zero artificial sweeteners, flavors or calories, the company states. Its colorful cans have pull tabs reading “oh hi.” There are personal messages on each can, like, “hold cans with me” and “I feel like I can be open around u.” Now, that sure is cute!