Pinterest Nooback

Facebook Attacks Pinterest After Cloning Snapchat

Facebook successfully cloned Snapchat earlier this year as Instagram Stories and proved that if you cant buy it, copy it. Facebook is now targeting Pinterest, an online platform that helps you collect and design your own vision board for home, wedding, DIYs, recipes etc.

Facebook is now testing a feature called ‘Sets’ that will let you select several status updates, photos or videos and share them as a themed collection… just like Pinterest.

Facebook confirmed to TechCrunch that Sets are being tested in a few countries: “We’re testing a way for people to create sets of specific posts, photos, and videos for just the friends that want to follow along.”


‘Those with access will see the option to create a Set on their profile based around a theme of their choice. By default, Sets are visible to friends on your profile and in the News Feed. All your friends are defaulted to be “following” the Set so they’ll keep seeing updates about it, but they can unfollow so they’ll only see that Set on your profile and not in the News Feed. Facebook is also testing “Secret Sets” that default to only being visible to a private selection of friends you choose.’

‘Sets are designed for more targeted sharing. Facebook could eventually monetize the feature by offering a special button on product ads that save a business’ items to your Sets.’ TechCrunch reported.


Facebook is definitely trying to show the various sides of you to your friends/family. It would be a pleasant change to see some color and creativity on the Facebook platform.


Images: Pinterest, TechCrunch / Source: TechCrunch