A fan favorite brand is hitting Sephora and none of us saw it coming. Yes, ColorPop Cosmetics will be making its way into Sephora shelves this November. And here is the low down:
ColourPop will launch exclusive products just for Sephora shoppers, new launches will be quick (Colorpop is one of the fastest growing brands), and the prices will be the same and are still committed to no-testing on fur babies! Hallelujah!
Thrilled to announce that @colourpopcosmetics will be available in select @sephora stores this holiday season 🦋 First and foremost, we want to give a huge shoutout to our ColourPop family! Thank you for making us who we are today ❤️❤️ so much love ❤️ Tune into our Instagram story at 9:30 am pst for deets
As reported by Refinery29, Laura Nelson, co-founder, and president of ColourPop’s parent company Seed Beauty explained why ColourPop makes a lot of sense in Sephora: “ColourPop has always been a brand full of personality… We look forward to connecting with our customers on an emotional level by meeting them offline and creating a special experience with each product they encounter.”
You can finally test and swatch those gorgeous eyeshadows and Lippie Stix shades! It’s finally happening y’all and we can’t wait for the holiday season to roll over and get our hands on these vegan beauties!
Images: ColorPop / Source: Refinery29