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Coach Is Changing Its Name To Tapestry

This is not a joke. Coach has decided to change its name to Tapestry this Wednesday. “It’s a wonderful metaphor for what we believe in, which is individual threads of different colors all working together to create a picture,” Victor Luis told NY Times, the chief executive.

The name change follows Coach’s 2015 acquisition of the Stuart Weitzman and Kate Spade in May.

This is how Coach fans reacted:

At least the handbags will still be called Coach.


Image: Coach / Source: NY Times