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12 August 2017 Beauty Launches That Will Step Up Your Summer Look

August is here and fall is just around the corner. Most beauty houses are busy working on their autumnal colors but summer is not over yet kids. Here are 12 August beauty launches that have Instagram in a complete frenzy.

1. The Etherealist Supernatural Concealer by Kevin Aucoin

$30, Sephora

The Etherealist Supernatural Concealer has medium-to-full, buildable coverage and contains pigments that don’t settle or crease. It has a unique blend of complexion brightening pearls and high-definition pigments reflect light for a flawless effect. We’ve heard that it is hydrating and dewy…are you ready to say b-bye to your shape tape yet?


2. Liquid Glow by Anastasia Beverly Hills

$25, Anastasia Beverly Hills

You can always count on ABH to come up with the most blinding and innovative highlighters. A weightless liquid highlighter that offers an intense glow with metallic and lustre finishes.

Take my money!!


3. ‘Mean Girls’ Burn Book Brush Collection by Spectrum Collections

The UK Based retailer is debuting a Burn Book Case, complete with pink ombré makeup brushes on August 30. All the brushes are stamped with iconic Mean Girls quotes to add some Spectrum sass to your makeup routine. It’s currently out of stock but Spectrum will let you know when they are available again.


4. Moschino x Sephora Collection

This has the be the cutest and cuddliest launches in Sephora ever! Yes, this is not a drill- Moschino has partnered with Sephora on their first-ever makeup line, and it’s seriously happening 🐻💄 Apart from the stunning eye shadow palette pictured above there are plans for a Bear Brush Set ($68 for a set of five), a Bear Highlighter ($28), a Bear Lip Gloss Chain ($40 for the set, which includes six lip glosses). The launch date is set for August 11.


5. Rouge Dior Liquid Lipstick by Dior

Seems like Dior is cooking up something luxe and fabulous. Their Instagram is plastered in bold red colors. The new collection was announced in Tokyo and will include Double Rouge lipsticks – lippies formulated with one shade encased inside of another. An official launch date hasn’t been announced yet, but we will keep you posted.


6. Artist Face Color Personalized Palettes by Make Up For Ever

$2, Sephora

Build Your Own Makeup! You can choose from 34 highlight, sculpting, and blush shades. Super fine powders that blend seamlessly, there are three finishes to choose from: matte, shimmer, and pearl. Single shade retail for $25 each, a duo $35, and a custom trio for $45.


7. Subculture Palette by Anastasia Beverly Hills

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Subculture 🎨launching 7-25 #abhsubculture

A post shared by Anastasia Beverly Hills (@anastasiabeverlyhills) on

$42, Anastasia Beverly Hills

This pretty autumnal palette will hit the shelves of Sephora by August 15. The palette features 14 shades that range from grungy mattes to bold metallics with an underground edge. But can this match up to the Modern Renaissance Palette. Guess we will just have to wait to find out.


8. Birthday Collection by Kylie Cosmetics

It’s pink all over. The birthday collection launched early August and of course, it’s already sold out. The collection includes everything you’ll ever need There’s a new palette, brushes, highlighters, glosses, a rhinestone lip kit, mini liquid lippie set and even a makeup bag.


9. Matte Lipsticks by Anastasia Beverly Hills

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Matte Lipsticks 💄 @laurabadura #abhlipstick

A post shared by Anastasia Beverly Hills (@anastasiabeverlyhills) on

$18, Anastasia Beverly Hills

With yet another product launch ABH announced 30 vegan, matte shades to hit shelves on August 15. The collection’s shade range is everything!


10. ‘My Little Pony: The Movie’ Collection by PUR Cosmetics

$29, PUR Cosmetics

This cruelty-free collection featuring Hallie Barber is bringing My Little Pony Movie to life. It will go on sale August 10.  The Movies hits theaters October 6.


11. Weightless Skin Tint by First Aid Beauty

$34, Sephora

The Triple Protection Skin Tint with Goji Berry SPF 30 promises weightless perfection and serious protection against UV rays, pollution, and environmental aggressors. Here’s to some glowing skin. Available online on Sephora and in-store August 25.


12. Hollywood Lips Liquid Matte Lipsticks by Charlotte Tilbury

Charlotte Tilbury matte liquid lippies come in a range of 12 soft pinks, mauves, and reds. Ten shades, $34 each, will be available on August 10 on their website. And two Bloomingdales exclusives will hit shelves on August 23.

Are you set for your next Sephora run?